The Challenge

To come up with an ideas that would drive up the number of new mom BRC registration in OB-GYN Non-Wic offices across the country. Previous journal book giveaway was no longer effective and new sign ups were dropping.

The Solution

We suggested the ideas of a gift basket raffle filled with recognizable retail brands to entice new moms to fill out BRC registrations. From concept to implementation we created the custom box, sourced the retail brand components, kitted into Rep friendly easy to set up displays, and delivered to Harte Hanks for distribution.
The Similac Brand as seen significant uptake in BRC registration since the program commenced in 2015, and to date we have assembled just over 17,000 kits to further support the program.

Case Studies

Past project with reporting from brand teams on how the program worked and was executed.

Concepts and Renderings

Ideas that maybe never come to fruition with one brand but could be just the ticked for another.

Idea Entry

Go-to location to submit project details to MEA Group for concepting, pricing, and fulfillment.

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MEA Group
1010 Taylor Station Rd, Suite F
Columbus, OH 43230

Email: sales@meagroup.net

Phone: (800) 682-3350
Local: (614) 475-0033

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