“GETTING READY FOR BABY” BALLOTT BOX
To come up with an ideas that would drive up the number of new mom BRC registration in OB-GYN Non-Wic offices across the country. Previous journal book giveaway was no longer effective and new sign ups were dropping.
We suggested the ideas of a gift basket raffle filled with recognizable retail brands to entice new moms to fill out BRC registrations. From concept to implementation we created the custom box, sourced the retail brand components, kitted into Rep friendly easy to set up displays, and delivered to Harte Hanks for distribution.
The Similac Brand as seen significant uptake in BRC registration since the program commenced in 2015, and to date we have assembled just over 17,000 kits to further support the program.